The media giant in the sports industry, theScore, has taken a monumental step in expanding its mobile sports betting platform. The company has announced that it has signed a 20-year partnership agreement with Penn National Gaming Inc, the most prominent regional gaming operator in the USA.
The agreement allows the theScore to enter the market and provide mobile and online betting in all the US states where Penn National is operating. Penn National Gaming Inc also committed financial support to theScore in return for an equity stake in the company.
The CEO and founder of theScore, John Levy, told the media that this partnership was a significant step in ensuring that the media company becomes a leader in mobile sports betting in North America. He further said he is thrilled that Penn National has so much belief in theScore especially with their financial support. The laws of the state will, in the end, determine where and how theScore can operate within its allocated areas.
theScore Receives First Skin Rights
The media company is also eligible to have first access or first skin, which is the number of brands that a casino or racetrack can offer in operation,,to the rights in Missippi and Lousiana. theScore is second in line to be one of the brands to be part of the casinos and racetracks in Indiana, Iowa, Missouri, Ohio and Texas. The media is also third in line to have rights in Michigan, Massachusetts, Maine and Kansas.
Since the partnership deal was inked on Wednesday, theScore is planning to unveil a top-quality mobile sports betting experience for bettors in the states that it is allowed to operate. theScore is not the only partnership that Penn National Gaming Inc has gone into. The sports gaming company has also established deals with DraftKIngs Sportsbooks, PointsBet and the Stars Group.
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